![]() I wanted to give something that tied into the environment. She’s wearing a Rick Owens outfit and we just added some fabric to it so that she was able to be part of the environment and you were able to see the wind move. Talk about what Rihanna is wearing and your choice of makeup, it’s almost tribal. It’s sort of this mystical magical place. And one where we all live in, but we know very little about. So for me, pushing through life, through yourself, and it leaves the audience with a feeling of an expansive universe. I think when you listen to the lyrics and when you look at the themes of the movie - which hasn’t come out yet - but Kirk’s dilemma in his recent goals and he’s not happy and he’s questioning why he’s doing what he’s doing and it’s about breaking down those barriers. So she transforms into the universe itself. I’ve created this mystical being in this otherworldly planet being that harnesses the power to manipulate the elements and the elements around her being the sand, the rocks and the earth, and that she actually has a power as well to conjure up the energy and create light and stars. I just think that’s so beautiful in terms of what you can say about humanity. So the story I created is I’ve always wanted to do a person breaking apart into the universe. Rihanna Cops to Being Lifelong ‘Star Trek’ Fan: Watch But there weren’t any kind of parameters other than that. They were able to give me a surreal feeling in my landscape and the Swarm ships and the nebula, so I just turned them into my story. ![]() I still haven’t seen the film because it wasn’t finished when I was able to view it and just extract elements that I gravitated towards it and that was it - and basically create a standalone piece. The idea was to come and take a look at the film. What is it like working with a film studio? Do they give you more parameters? You’ve done so many music videos working directly with record companies or management. That low-end is really pushed so it really feels booming. IMAX remixed the music, so that when it plays in the theatre it really has such a three-dimensional quality. Because the beginning of the video takes place in space, you really get the sense of floating through and also the sound. The difference between watching the video on your computer monitor and actually watching it at an IMAX theatre is the immersive quality. Yet Ethiopia’s coffee industry claims the new rules are unfair since almost all Ethiopia’s coffee is grown by poor farmers who own small plots of land and lack the expertise to gather the complex data needed to show compliance.What is the main difference with an IMAX music video and what we usually view? ![]() Environmentalists have hailed it as an historic achievement. The EUDR bans the sale of coffee, rubber, cocoa and other products if companies cannot prove that it did not come from deforested land. But producers say it is at risk from new European legislation – the EU Regulation on Deforestation-free Products (EUDR) – due to come into force in 2025. The industry has boomed in recent years, helping drive Ethiopia’s economic growth. Another 10 million workers wash, process and transport the beans. In Kafa, 80% of the beans produced go to Germany.Īcross Ethiopia, 5 million smallholders depend on growing coffee. The European Union is the biggest market, taking more than 30% of Ethiopia’s beans. View image in fullscreen Customers enjoying a drink at a coffee shop in KafaĬoffee is Ethiopia’s biggest export – comprising about a third of export earnings – and the main source of foreign currency.
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